Susan Sweeney - Internet Marketing for Your Tourism Business






			Internet Marketing for Your Tourism Business New Tourism book coming -Fall 2007 The number of people turning to the Internet for vacation and travel planning has increased more than 300 percent over the past four years and that explosive growth continues today. Consumer spending in the online travel industry is expected to climb to $30 billion by 2001! That's why tourism businesses have flocked to the Internet in record numbers. But as many soon find out, it's not enough to just put up a web site. You must know how to attract tourists to your web site and more importantly how to convert your web site visitors to paying customers. In Internet marketing for your tourism business, recognized Internet marketing expert and professional speaker Susan Sweeney offers many proven techniques for doing both. This updated combination book/web site will be full of practical tips, tools, techniques, resources, and step-by-step strategies to help tourism operators increase their bookings. It will help you increase your web site traffic and then convert curious visitors into paying customers. Each chapter will be laid out as a stand-alone entity, so you can begin implementing your online tourism promotion strategy immediately! Country inns, bed and breakfasts, hotels, motels, theme parks, adventure tours, campgrounds, tour operators, outdoor adventures, fishing camps, and guides and outfitters will all find this book invaluable in developing their online strategies. Whether you already have a web site or you’re just starting out, you will stand to dramatically increase profits through the proven techniques that will be shared in this new updated book. A reader review of edition 1: by Andrea Rotondo Hospidor of GetawayWeddings.com Marketing on the Internet can lead you down a series of complicated and confusing paths. But, if you're in charge of marketing a destination or lodging, gain the upper hand by reading Susan Sweeney's "Internet Marketing for Your Tourism Business." As soon as you begin thumbing through this 562-page resource, you'll want to begin highlighting important passages. Whatever you do, resist that temptation. Why? Because if you start highlighting the important stuff, the entire book will be yellow before you know it! Sweeney discusses basic marketing principles, web site design, the importance of search engine placement, targeting tourism newsgroups and mailing lists, building web site traffic, using e-mail effectively, developing link strategies with complementary businesses, advertising on line, accepting online reservations, maximizing media relations, and determining if webcasting is right for your site. I love the fact that Sweeney uses real world examples from the travel industry to illustrate her points throughout the book. You'll learn how the Expedias of this world made it to the top. "Internet Marketing for Your Tourism Business" is packed with tips that any tourism professional can use to enhance his or her company's presence on the web. Even if you don't have time to read the book thoroughly, it's worth the cover price for the massive Appendix. It's got a great section defining web terms, as well as a comprehensive list of Internet marketing resources.