Description:

What is e-Business? Is your business ready for it? Susan will walk you through her highly acclaimed "formula for e-business success". This session will provide you with the information you need to choose the right e-business solution, develop the perfect Web site, develop an appropriate Internet marketing strategy while avoiding the myths and misconceptions relative to web development.

There are many myths and misconceptions relating to web site design, who is responsible for what, internet marketing, search engines, etc. This session is designed to dispel all the myths, present the current realities on a number of different Internet marketing issues and provide you with the formula for e-Business success.

In this session you will learn:
· The real deal on who is responsible for what
· The real deal on those “tricks” for search engine placement
· The real deal on a number of Internet marketing misconceptions
· How to determine the most appropriate e-business model for your business
· How to select the most appropriate online storefront for your business
· The formula for e-business success
· Great Internet Resources

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