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Media Relations and E-Zine Marketing
Description:
Media relations, both online and offline, can be extremely effective in generating exposure for your products and services. There is a process for getting your story out there. Press or news releases must be written in a specific format, you have to find and build a list of appropriate media contacts for your story, you have to distribute your release and follow up. There are many techniques you can use to get the right story to the right media contact at the right time in the right format.
One great medium for your stories is the online e-zine. There are thousands of e-zines online relating to every subject imaginable. Once you have found e-zines that relate to your product or service you have found a pocket of your target market in one place ready for and receptive to your story. Not only are they ready and receptive but, because they are reading this e-zine online, they are only a click away from your web site.
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You will learn:
Media Relations
- How to develop your online media strategy
- How to develop your press or news release
- How and when to distribute your release
- 12 tips from journalists on how to get their attention
- How to leverage your story and have it appear many places online without too much work on your part
- Great Resources
E-zines
- How to participate in e-zines
- Types of e-zines – e-mail based and web based
- How to find the e-zines that appeal to your target market
- 4 tips on making the most of your e-zine participation
- How to start your own e-zine
- Great Resources
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"Susan is so smart and up to speed. It was a pleasure to attend. Learned a lot. After coming last year I wouldn’t miss it. Excellent! I have read her"
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| -Karen Myford, Marketing Consultant |
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