Susan Sweeney
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WEBINARS

Link Popularity and Link Relevancy and Search Engine Positioning

Description:

Links are becoming a very important element in terms of Internet marketing. Links will impact the traffic to your site through those links but also, and often more importantly, will have a significant impact of your search engine ranking. More and more of the search engines are including an element called “link popularity” in the search engine ranking formulas. A number also include an element called “link relevancy” as well. In this session you will learn all about these terms and how you can influence your overall score with the search engines. In this discussion I will provide you with very easy to implement Link Strategies that will enable you to generate a significant number of links to your site over a short period of time. Nothing that you need to be a rocket scientist to learn – just logical step-by-step techniques that will really work.
You will learn:

  • What is link popularity
  • What is link relevancy
  • Why are links so important
  • Which search engines use link popularity and link relevancy in their search engine ranking criteria
  • Two 7-step strategies provided to you step-by-step to significantly increase the number of relevant links to your site
  • Strategies to impact your link relevancy score
  • Tools to check your competitors links
  • How to enable linking to your site anytime of the day or night effortlessly
  • 6 tips to increase the number of links to your site from your site content
  • How to develop a link strategy


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