Description:

It is estimated that over 10 million people participate in newsgroups, discussion groups and forums daily. There are newsgroups and discussion groups relating to every topic imaginable. Once you have identified those groups relating to your product, service or area of expertise you have found a pocket of your target market. People participate in these groups in a variety of ways – some just read the postings, others ask questions and others answer the questions.

There are a number of ways you can use these groups from a marketing perspective and a number of ways you definitely should not. When you participate in these groups you are putting yourself front and center in front of your target market. Now is not the time to mess up!

In this session I will walk you through targeted newsgroup and discussion group identification, how to participate appropriately, group netiquette, and how to develop an appropriate newsgroup, discussion group and forum strategy.

You will learn:

In this session you will learn:
· What are newsgroups, discussion group and forums
· How do I find appropriate ones for my marketing effort
· How to participate without advertising
· How to advertise when advertising isn’t allowed
· How to know if this is working for me
· What not to do in group marketing
· What constitutes cross posting and spamming in groups
· What a “thread” is
· Tips, tools, techniques for effective newsgroup, discussion group and forum marketing
· Great Internet Marketing Resources