Description:

Public Mail Lists exist online for every topic imaginable. These Mail Lists have developed and evolved over time. Some have several hundred members – others have hundreds of thousands. The commonality is the interest in the subject matter. Once you have found a Mail List that relates to your product or service you have found a large pocket of your target market .. all together in one place .. ready and waiting for information on the subject. Now you have to know how to get your marketing message across without looking like an advertisement because ads generally are not allowed in the Mail Lists.

Direct Mail Lists exist online just as they do in the offline world. In the offline world these companies take their customers marketing materials and manage the process of printing labels, affixing the labels to the marketing materials, affixing the appropriate postage and send it out. The same type of service is available online - You rent a targeted list from a reputable company, provide them with your direct marketing material, they merge the data to personalize it and they send it out to the list for a fee. The only difference is that your marketing message is sent via e-mail rather than snail mail.

There are a number of ways you can use these groups from a marketing perspective and a number of ways you definitely should not. When you participate in these groups you are putting yourself front and center in front of your target market. Now is not the time to mess up!

In this session you will learn:

Public Mail List Marketing
· How to find appropriate publicly accessible Mail Lists
· How to subscribe to the Public Mail List
· How to write messages that will be read
· The 4 critical elements to Public Mail List marketing
· Mail List netiquette
· Great Resources for Public Mail List Marketing

Direct Mail List Marketing
· How Direct Mail List companies work
· How to find an appropriate Direct Mail List company
· How to work with the Direct Mail List company
· What this costs
· Tips on converting the Direct Mail list to your own
· Great Resources for Direct Mail List Marketing

:Newsgroup/Discussion Group/Forum Marketing
· What are newsgroups, discussion group and forums
· How do I find appropriate ones for my marketing effort
· How to participate without advertising
· How to advertise when advertising isn’t allowed
· How to know if this is working for me
· What not to do in group marketing
· What constitutes cross posting and spamming in groups
· What a “thread” is
· Tips, tools, techniques for effective newsgroup, discussion group and forum marketing
· Great Internet Marketing Resources