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Newsletter Marketing
Description:
Everyone, these days, has a newsletter to keep in touch with their clients, customers and prospective clients and customers. Newsletters are an effective way to stay in front of your target market, brand yourself, establish yourself as an “expert”, let your target market know about “what’s new” and to generate traffic to your web site.
In this session I’ll discuss newsletter production – how to develop a newsletter that appeals to your target market, what format it should be developed in, what your content should include.
With newsletters these days you have to be very careful that you’re not picked up by the spam filters based on recipient addresses, subject line or body content, hard and soft bounces, non-deliverables, etc. We’ll address these issues.
It is very important to know what’s happening with your newsletter once you hit the send button .. how many are delivered, how many are opened, how many take a specific action, how many “send a copy to a friend”, etc. Only by reviewing what’s working and what is not can you improve. |
You will learn:
- Tips on newsletter production
- Tips on when and when not to send that newsletter
- How to develop a newsletter without having to develop any of the content yourself
- How to increase the “opt-in” rate for your newsletter
- How to use viral marketing appropriately with your newsletter
- How to build the profile of each recipient of your newsletter so you can learn more about their preferences and priorities over time
- How to stay under the radar of the spam filters with your newsletter
- The importance of personalization
- The most appropriate tools to send your newsletter
- What reports are most important to measure your success with your newsletter
- The importance of keeping your list “clean”
- Tips, tools, techniques and resources for effective newsletter marketing
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