2020 - This is the year to take full advantage of all the live and recorded tourism marketing courses provided to you by the Kansas Tourism Division

As many of you find yourselves working from home, now is the perfect opportunity to invest some time in projects that may have found themselves on the back burner.

Kansas Tourism would like to encourage you to explore our archive of tourism marketing webinars from the team at eLearningU!

You have access to 350+ hours of recorded tourism marketing courses, as well as access to live tourism marketing webinars every Thursday. The time you’ll be able to spend absorbing cutting-edge marketing knowledge will be well spent when travelers are able start to exploring again.

Some staff picks for great webinars from the archive to get started with are Social Media Planning:Build a Content Calendar for Next Week, Tips to Create Crazy, Phenomenal Videos - Yes You Can!, and Create, Curate and Newsjack Your Social Media Content.

Want to Register for our Upcoming Live Webinars?

Our Next 2 webinars are outlined below. Click the register link and use your coupon code TravelKS to attend free! You can also go the eLearningU site and register for any upcoming Live Webinars with this coupon code.

Want to Access Our 350+ Recorded Webinars?

Sign up and get your own unique username and password to access the recorded programs 24 hours a day, 7 days a week, 365 days a year, click here:

Once you have your Member ID and Password you can log in to the member area on eLearningU and access the webinar library

You will receive information about each week's live webinar every Monday afternoon. See this and next week's classes below.

FREE for Kansas Travel when you use Coupon Code TravelKS

Our Next Webinars

How Tourism Brands can use Digital Marketing to Recover after a Crisis

Market downturns are especially hard on tourism businesses, but their recoveries are an opportunity to win travelers back. In this session you'll learn about what's worked in the past, what's unique about this market turnaround and how you can effectively re-introduce your brand to the world.

Marketing today has no shortage of opportunities that are all pulling for our budgets, but the best marketers are able to select the right tactics for their brands. In this session, you'll learn how some of the smartest tourism brands allocate their time and money, and how you can apply that to your own marketing strategy.

Conner Galway

Conner Galway founded the digital business consulting firm Junction, based out of Vancouver BC. There, he leads a team that conducts research, builds strategy and consults with organizations that are looking to capitalize on digital opportunities.

Conner is an advisor to tourism businesses, leads training for Destination BC and publishes a weekly newsletter called The Brief that is read by executives at many top North American brands. Some of Conner's current clients include lululemon, Travel Northern BC, and Mexico's largest resort group: Grupo Vidanta.

Date: Thursday, July 16

Time: 11AM Pacific, 12PM Mountain, 1PM Central, 2PM Eastern, 3PM Atlantic

Registration Fee $49.95

FREE when you use the coupon code provided above

Stop Sending Newsletters: The Secret to eMail Marketing Success For Tourism

CVBs, DMOs, hotels, attractions, airports…everyone knows email marketing is important. In fact, McKinsey indicates that email marketing is 4,300% more effective that social media. Most travel and tourism businesses are not seeing returns like this, though, and it's because they are relying on newsletter to build conversions. In this webinar you'll learn how to shift your email strategy beyond newsletters to a sophisticated, personalized tactic that will earn you up to $43 for every dollar invested.

Lesli Peterson

Lesli Peterson is the owner of Sunstone Digital Marketing. She made her way to Atlanta 25 years ago after living around the globe and now uses her 20 years in IT and 10 years of travel-based digital media experience to help travel and tourism businesses meet their marketing goals using SEO, content strategy, email marketing, and a layman's understanding of technology.

Date: Thursday, July 23

Time: 11AM Pacific, 12PM Mountain, 1PM Central, 2PM Eastern, 3PM Atlantic

Registration Fee $49.95

FREE when you use the coupon code provided above

We are keen to add topics and speakers you are interested in. Please drop me a line with any speaker or topic suggestions or requests. We always appreciate feedback on our site as we strive to continually improve.

All the best,

Susan Sweeney

Dean of

About is a comprehensive online resource for companies all over the world. We offer a wide range of online courses, focusing on topics such as internet marketing, sales, and business growth. Although courses are appropriate for a lot of other industries, we try to put an emphasis on the needs of the tourism industry.