|
|
AGENDA
|
|
Social Media Bootcamp Agenda
- The day begins at 8:00am.
- There are mid-morning and mid-afternoon breaks both days as well as a networking lunch each day.
- Each day of training usually wraps up at 5:00 pm.
Introduction/Bootcamp Binder Review/Agenda Review
Formula for Social Media Success
Developing Your Social Media Strategy
- Why you should have a documented social media strategy
- How to select the appropriate Internet Marketing techniques to include in your strategy
- Learn a 9 step methodology to develop an effective Social Media Strategy
- What your social media strategy looks like
- How to measure your success
- How to organize your social media activities to ensure everything gets done
- How to organize your social media activities so you don't waste time
- Tips on what to outsource and what to do in-house
- How to develop your social media strategy - what elements should you include, who should be responsible, how often should you participate, how should you measure
Coffee Break
Facebook
- What are the 7 major marketing opportunities within Facebook
- What is appropriate when - Page vs Place vs Profile
- How to set up your Facebook Page
- For search engine optimization
- For maximum impact
- With consistent branding
- Four "musts" for your Profile Picture
- How to set your custom Landing Tab to increase Likes
- What are iFrames and how do I use them to incorporate content
- What tabs should I incorporate into my Page and how do I do it
- Photos? Video? Twitter? YouTube? Other?
- How to decide which apps are right for your Facebook Page
- How to maximize your marketing effort and ROI while minimizing the time spent in Facebook
Lunch
Facebook - How to do more business
- Top 10 ways to grow your fans
- How to find relevant target market and encourage them to become Fans
- What works and what doesn't in terms of Page content
- How to encourage interactivity and what are the benefits
- What is considered great content and where do I find it
- How to leverage your Facebook posts
- What is tagging, why do I care and how do I do it
- Should I "like" other pages? Which ones? Why?
- How do I respond to negative content
- How to use the "Questions" feature on Facebook to engage your Fans
- What are Facebook Lists and how do I use them to maximize my Facebook marketing
Coffee Break
Facebook Advertising
- Why, when and how to do Facebook advertising
- Facebook ad walk-through - step-by-step
- How to maximize your Facebook advertising budget
- How to build fans with Facebook ads
- How to send traffic to your web site with Facebook ads
- How to get attention with Facebook ads
- How often should I change my ads
- How to maximize your ROI with Facebook ads
Coffee Break
Facebook Groups
- What are Facebook Groups and how do I use them
- What is the difference between "old" groups and "new" groups
- How, when and why should you use Facebook groups
Facebook Marketplace
- What is Marketplace
- Who should use Marketplace - why, when and how
Facebook Places
- What is Facebook Places all about
- How to claim your Place
- Checking in - How does this work
- Five ways to use Facebook Places to do more business
Facebook Deals
- What is Facebook Deals all about
- Who can use Facebook Deals
- How to use Facebook Deals to do more business
Hootsuite and other Timesaving tools
- What is Hootsuite and why should I use it
- How to use Hootsuite effectively
- Twelve Hootsuite features and elements you should always use
- How to use Hootsuite to measure your social media effectiveness
- How to use Hootsuite to managing and monitor staff social media efforts
- How to manage multiple social networks effectively through Hootsuite
- Other timesaving tools to leverage and manage your social media efforts
|
|
|
DAY TWO
YouTube
- How to maximize YouTube marketing
- How to set up your own channel
- How to leverage every video you put on YouTube
- How to integrate YouTube videos into your site
- How to maximize your marketing with titles, descriptions and tags
- How to maximize your search engine optimization with YouTube
- Learn the latest features available to maximize the marketing of your YouTube videos
- Leveraging your videos through syndication
Flickr
- What is Flickr
- How to set up your own channel
- Free or Pro?
- How to integrate Flickr photos into your site
- How to abide by the rules and still maximize your marketing through your Flickr photos
Blogs
- How blog content can integrate with your social media applications to save you time and money
- How often do these need to be updated
- What content works best
- How to maximize SEO with blogs
Coffee Break
Twitter
- To tweet or not to tweet ... that is the question
- How to decide what to tweet and how often
- Should you have more than 1 Twitter account
- How to grow your targeted followers
- What type of interaction works best with your followers
- Effective Twitter Techniques to do more business
- How to measure results from your Twitter marketing
- How to personalize your Twitter background
- How to have Twitter update your other social media content
LinkedIn
- Should I have a LinkedIn strategy
- How to set up your LinkedIn Profile for maximum exposure
- How should I use LinkedIn for marketing
- Why and How to get more recommendations
- How to use LinkedIn Questions for greater exposure
- What opportunities does LinkedIn provide for our operation
- Maximizing your SEO with LinkedIn
Lunch
Other Social Media opportunities explained
- FourSquare
- Augmented Reality
- Groupon
- Living Social
- Other
Social Media Metrics
- How do I measure my social media success
- What social media metrics are important and where do I access them
- What Facebook metrics are most important and where do I access them?
- What Twitter metrics are most important and where do I access them?
- What YouTube metrics are most important and where do I access them?
- What is web traffic analysis software and how do I access and use it?
- What kind of information can I access from these reports?
- Which web traffic reports are most important
Coffee Break
Social Media Integration
- How to maximize your social media integration on your web site
- 5 major very costly mistakes made by 95% of organizations with respect to their social media strategy
- Social media marketing covered in-depth on Day 2 afternoon (see further on this agenda)
Getting the Sale through Social Media
- Three ways to get the sale through social media
- How to sell directly through your social media accounts and how to set this up
- How to sell indirectly through social media
- The mobile explosion - how to leverage to get the sale
- The mobile explosion - how you may be shutting the door on your customer
- Leveraging your social media customer
- How to increase your share of wallet or sales per customer
- Is your web site ready for the social media customer or turning them off
QR Codes
- What are QR codes
- How to develop your QR codes
- The 7 best ways to use QR codes in travel and tourism
Augmented Reality
- What is augmented reality
- How to use augmented reality to increase sales
Wrap-Up/Q&A
Graduation from Bootcamp
|
|
|
|
| |
| |
| What People are Saying: |
|
"Great. Lots of useful information. I am more focused, able to get a plan together from today. Better than expected. I saw an ad in local paper and had"
|
|
| -Janise Crow, The Hair Lady |
| |
|
| |
| |
 Signup now |
Sign up for our eClub and receive a FREE 1 hour Search Engine Optimization Methodology online training course! |
| |
|
|
| |
|
|
|
Find me Online!
